Communications Efficiency Audit Collaborative assessment of shareholder communications, web sites, kits, and firm-wide marketing/collateral systems Looking at communications through the lens of simplification makes it possible to find ways to cut costs while also improving the user/customer experience. A communications efficiency audit can include: ¥ overall strategies for streamlining communications and making them more manageable on an ongoing basis ¥ specific structural, design, and editorial recommendations Ñ at the system level, piece level, or both ¥ realistic goals for page and piece count reductions ¥ identification of opportunities to improve the strength and continuity of the marketing and branding messages that customers actually receive ¥ coordination of dialog with all internal stakeholders Ñ essential for securing broad buy-in for future changes ¥ practical recommendations for internal process improvements Whether conducted on a macro or micro level, a communications efficiency audit can be extremely cost-effective and can help provide evidence and guidance to support communications decisions. All audits are custom, completely confidential, and are conducted by senior personnel.