Our Approach We specialize in making practical, intuitive communications that work well in unusually complex or challenging environments. We combine a strong grounding in marketing, branding, and design with the ability to understand complex technical and legal issues. We work collaboratively. We talk with all stakeholders. We get them talking with each other. The more we know about everyoneÕs goals, concerns, and constraints, the better our products are. We create documents and systems that are easy to maintain, navigate, and use. We want users to spend their energy focusing on content, not on trying to overcome unhelpful design. We believe that business documents always send a message. Our job is to make sure that the message being sent is the right one Ñ for your customers and for your business. Our role in a project may include: ¥ identifying ways to lower costs while streamlining communications ¥ developing organizational systems and document prototypes and templates ¥ improving navigation and information architecture ¥ simplifying/shortening language ¥ facilitating all-way dialogue among stakeholders ¥ representing the customer viewpoint ¥ finding ways to change business processes that create serious barriers to good communication or usability ¥ improving usability (consumer level, document maintenance/production level, forms processing level) Our background and capabilities include: ¥ graphic design, including forms, collateral systems, corporate identity ¥ writing, including plain-language legal drafting, financial collateral, and marketing and advertising copywriting ¥ document production and maintenance ¥ marketing strategy and positioning